Assume On-Demand, In-Home Services as the New Standard
A number of new technology driven business platforms are providing greater access to in-home services to disabled and seniors customers who expect to age-in-place at home, in their community. From Amazon to Uber, these and other companies are entering markets where more traditional private duty home care services companies have been operating, and offering them new completion. “With a renewed focus on aging-in-place and the development of electronic care plans for long-term services and supports (eLTSS), the disable and elderly will benefit greatly from the expansion of these technology enabled in-home services,” stated Richard Brennan, Executive Director of the Home Care Technology Association of America.
One such startup that could alter the senior care landscape by offering on-demand in-home services is set to launch this month in Contra Costa County, California, then throughout the San Francisco Bay Area. The service, called Honor, is being compared to Uber, the smartphone app that enables people to request and automatically pay for car rides on an as-needed basis. Honor is the brainchild of Seth Sternberg who was co-founder and CEO of Meebo, an instant messaging and social networking service provider that Google acquired in 2012.